Did you know that the pursuit of developing colors for fashion lead to the development of industrial organic chemistry? After creating Mauve (purple), there were races to the patent office to develop the next popular color. To make the next new color first, companies would partner with universities and other researchers, and this lead to the development the modern industrial drug development process. All in pursuit of fashion.

Book: Mauve: How One Man Invented a Color That Changed the World by Simon Garfield



[This chapter has not yet been adapted for the website, sorry, please see the videos]